In 2023, Stash wanted to update its tier selection screen to give customers a clearer understanding of the value of their subscription.
Customers were often selecting plans that may not be the right fit for them, while others were surprised to learn that Stash is a subscription service upon onboarding.
This project was a collaboration with two front-end teams: the design systems team and the universal features team, both of which I was a part of; as well as the VP of Product and other key stakeholders.