In 2023, front-end teams at Stash discovered that as the app evolved, it became increasingly challenging for customers to manage their portfolios. 

There were pitfalls within key user flows that prevented customers from realizing the app’s full value, as well as basic actions like transferring money in and out of their accounts. Consequently, customers began to churn from the app, citing it as confusing and unnavigable.

This began the concept of “Quick Actions”: easily accessible options to manage the money in one’s account.