Mumbai

Victorian Gothic & Art Deco Ensembles of Mumbai

Category
Brand Identity, Print

Category
Brand Identity, Product Design

Role
Designer, Illustrator

Role
UX Designer

Software
Adobe Illustrator, Adobe InDesign

Software
Adobe Illustrator, Sketch, InVision

Time
September - October 2018

Time
August - December 2018

Did you know Mumbai has the second-most surviving Art Deco buildings in the world, following Miami?

In the fall of 2018, I was instructed under professor Doug Scott to rebrand a UNESCO World Heritage Site of my choice. I decided to focus on the Victorian Gothic and Art Deco Ensembles of Mumbai, a site added to the World Heritage Site list in 2018. My attraction to brand the site was its lack of popularity- Mumbai was home to the second-most surviving Art Deco buildings in the world, following Miami, as well as Victorian Gothic structures central to Mumbai's history. My goal was to showcase this site in an elegant, polished light. 

Cricketers on Oval Maidan, Mumbai, India

Logo Variations and Fifth Element

The logo was inspired by the geometric Art Deco themes found on letterheads, wallpapers and the like. After a series of experiments with common Indian visuals, like a marigold doubling as a Gothic church window, I focused my attention on more abstract imagery that would evoke either Victorian Gothic or Art Deco themes. 

LogoProcess
LogoProcess4

Primary Logo

LogoProcess5

Secondary Logo

Logotype

Logotype

AdsLogo

Logo on Ads and Letterheads

EnvelopeLogo

Logo on Envelopes

FifthElement

Fifth Element

Typography

Typography

Color Palette

ColorScheme

Branded Collateral

New Yorker Ads

NewYorkerAds
ads-08fold
ads-09fold

Letters and Envelopes

Envelope
Letter

Business Cards

BusinessCards

Informational Book
In English and Marathi (the most common language in Mumbai), with floor tile designs found throughout the sites.

InfoBook
InfoSpread1
InfoSpread2-01

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©2019 Sukanya Ray

sukanyarayy@gmail.com

©2019 Sukanya Ray

sukanyarayy@gmail.com

©2019 Sukanya Ray

sukanyarayy@gmail.com

©2019 Sukanya Ray

©2019 Sukanya Ray