Sukanya.Information, Work

The payroll product we offered had been inadequately researched, leading to confusion and churn.
The product team, including myself, had our suspicions as to why this was the case. Despite Zeal owning a suite of money movement products, only Payroll had been designed, however informally.

We also had to consider a painpoint specific to Zeal: the feature could only run payroll on a check by check basis. This, in addition to a poor front-end experience, was causing customers to churn.